Google Ranking Factors

What factors are Google rankings based on?

Check the infographic below to learn about most of the Google ranking factors – the factors taken into account by Google when ranking web pages.

The list is split into the following categories:

  • Domain Factors
  • Page-Level Factors
  • Site-Level Factors
  • Backlink Factors
  • User Interaction
  • Special Algorithm Rules
  • Social Signals
  • Brand Signals
  • On-Site Webspam Factors
  • Off Page Webspam Factors
Google's 200 Ranking Factors

Google’s 200 Ranking Factors – from


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